When buyers ask AI about your category, it names someone.
Is it you?
ChatGPT, Perplexity, Google AI Overviews and Gemini already answer your buyers — and every day they don't name you, they send that buyer to whoever showed up first.
What is GEO?
GEO — Generative Engine Optimization, also called AI-SEO — is the discipline of making a brand the answer that AI gives.
Not a rank in a list of links, but the name inside the one recommendation ChatGPT, Perplexity, Google AI Overviews or Gemini hands your buyer.
SEO gets you on the list.
GEO gets you named.
Optimises for a rank in a page of ten blue links. The buyer scrolls, compares, clicks. Ten winners per query — and the click still isn't yours.
Optimises for the single answer an AI hands back. No list, no scroll — one recommendation. You're the name in it, or you've vanished. One winner per query.
GEO doesn't replace SEO — a lot of the groundwork overlaps. But the target moved: from “rank on the results page” to “be the answer the machine repeats.”
Retrieve → synthesise → recommend.
It gathers sources
It writes one answer
It hands over a name
You don't win by talking.
You win by being quotable.
Answer Engine Optimization (AEO) is the content side of GEO: making pages that AI can lift a clean, self-contained answer from — a clear definition up top, concrete numbers, named sources, no fluff to wade through.
Most AI citations come from earned media and third-party sources, not your own marketing copy. So the work is two-sided: be quotable on your own site, and be present in the sources AI trusts.
You can't just add a keyword. AI weighs independent proof over self-praise — reviews, coverage, entity signals. So I measure which sources AI actually trusts in your category, instead of guessing at them.
The words I'll use, defined.
SCR™ Score
Presence
Citation
The four engines
Surfaced · Cited · Recommended
Snapshot vs Audit
The ten blue links are gone.
Now there's one answer.
Your buyer stopped scrolling a results page. They ask an AI and act on the name it hands back. That name is yours or a competitor's — it's the new shelf, and most brands have no idea whether they're on it.
So the first job isn't shipping content. It's finding out where AI actually puts you today — and that's what the rest of this method does, before a single change.
When AI hands your buyer one name, that reply is the shortlist. A cited place in it decides the consideration set before your competitors are even visible. Being the answer — not the alternative — is the whole game.
A number you can trust, before a single change.
Most "AI SEO" starts by shipping content and hoping. I start by measuring: where does AI actually put you today, on the questions your buyers ask, across all four engines. Without a baseline, there's no honest before → after.
The free Snapshot gives you the direction in a minute. The paid SCR™ Audit gives you the real number — your SCR™ Score — and the exact gap to close.
Presence — are you named when buyers ask. Citation — is your domain quoted as the source. I weigh the two into your SCR™ Score (0.6 presence + 0.4 citation) across ChatGPT, Perplexity, Google AI Overviews and Gemini — measured separately, never averaged.
Your real score, and exactly what to fix.
Buyer prompt set
4 engines · N runs
Your SCR™ Score
Competitor gap
Technical + entity
90-day roadmap
Three months to move the number.
The audit tells you where you stand.
The Sprint does the work — with the audit included in month one.
Audit + quick wins
Content + citability
Iterate + re-measure
Surfaced → Cited → Recommended.
Your SCR™ Score is simply where you sit on three rungs today, across four engines. The work moves you up them — that's the whole job.
Surfaced — AI knows you exist.
Cited — AI quotes you as evidence.
Recommended — AI tells the buyer to choose you. This is where deals are won.
I guarantee the work — not a number.
I guarantee the full method, every step, and the score tracked month by month, in the open. I won't promise a specific score or a #1 spot in ChatGPT — those answers are written by OpenAI, Google and Perplexity, by rules that are private, shifting, and never the same twice. Anyone who guarantees a number is guessing or lying. I guarantee the work: done right, in full, measured honestly.
Four steps from invisible to recommended.
AI Visibility Snapshot
AI Visibility Audit
90-Day Visibility Sprint
Custom Program
An SCR™ Property = one brand · one domain · one vertical · one language · one market — the unit I measure and price. Like an analytics property, but scoped to a single language and market. Additional Properties → Custom Program.
All prices are net, plus statutory VAT. “From” prices are starting prices and depend on the agreed scope; the audit is credited to a follow-on Sprint. EU business customers with a valid VAT ID are billed under reverse charge; US and UK clients are billed in local currency at local levels.
The “from” is the start — four things move it.
Site size
Competition
Engines & markets
Depth
I fix your price as a firm, scope-based quote after a short call — never billed by timesheet. The free Snapshot and a 30-minute call are enough to see whether and how this fits you.
Pricing, clearly answered.
The AI Visibility Audit — the SCR™ Audit — starts from €1,900 and gives you your SCR™ Score plus a 90-day roadmap. The AI Visibility Snapshot is free.
The Snapshot is a quick, directional read — is AI mentioning you, and who it recommends instead. The SCR™ Audit is the full measurement across four engines that produces your official SCR™ Score, the competitor gap and a prioritised roadmap.
No. I guarantee the full method, every step, and transparent monthly measurement. Those answers are written by OpenAI, Google and Perplexity by rules that are private, changing and never identical twice. Anyone who guarantees a number is guessing or lying.
ChatGPT, Perplexity, Google AI Overviews and Gemini — measured separately, never averaged.
The 90-Day Visibility Sprint is three months of work to move your SCR™ Score — content, structure and entity signals — from €1,290/month, with the audit included in month one and a re-measurement every month.
I deliver content and code ready to install, with instructions. Deployment on your side is scoped separately.
Twenty years of sales.
One honest number.
EVA DAVA is a small, senior AI-visibility practice — no juniors, no hand-offs.
I spent two decades getting B2B brands chosen by people; buyers now ask AI first, so I built a way to measure — and move — whether it names you.
AK
a trademark of EVA DAVA EOOD
Alexander Kuguk
20+ years in sales & marketing — pipelines, positioning and demand for B2B. For most of that, the game was ranking on Google and earning the click. Then I watched buyers start asking ChatGPT, Perplexity and Google's AI which vendor to pick — and act on the name it gave, before any results page. So I built EVA DAVA to measure that honestly, and to move it. Every engagement runs through me: strategy, measurement, delivery.
LinkedIn · Alexander Kuguk ›Be the answer.
Not the alternative.
The shelf moved into the answer.
Being ranked #4 on a page nobody scrolls is worth less than being the one name an AI hands over.
And you can't fake it for long. AI weighs independent proof — coverage, reviews, entity signals — over self-praise, so the honest work and the effective work turn out to be the same work.
I'd rather show you the measurement than sell you a promise.
No guaranteed rankings. No vanity reports. A real number, and the work to move it.
Small on purpose.
Senior all the way through.
No juniors, no hand-offs
One thing, done deeply
Live numbers only
A fit — and an honest not-a-fit.
- are a B2B brand — SaaS, services, considered purchases
- want to be the answer AI gives, not a link in a list
- would rather have an honest number than a comfortable one
- want a guaranteed #1 or a vanity report
- need a full-service agency for everything
- expect promises about numbers no one controls
Talk to a human.
Email, LinkedIn, or a 30-minute call — whatever's easiest.
You'll be talking to the person doing the work, not an account manager.
hello@evadava.com
LinkedIn — EVA DAVA (company)
LinkedIn — Alexander Kuguk
Registered as EVA DAVA EOOD, Burgas, Bulgaria — full company details are in the footer and on the Entity page ›