Last updated 6 July 2026 · SCR-ed™ Score methodology version 1.0
These terms govern the use of the SCR™ (SCR-ed™) service, operated by EVA DAVA EOOD ("we", "us"). By purchasing or using the service you agree to them.
1.1 Definition. The SCR-ed™ Score (the "Score", also written "SCR™ Score") is a proprietary composite index, expressed on a 0–100 scale, that estimates the degree to which a defined brand, product or entity (the "Subject") is present, attributed and preferred within the answers generated by AI assistants and answer engines, in response to a defined set of buyer-intent prompts, within a defined category, market and language, at a defined point in time. The Score is a measurement methodology owned by EVA DAVA EOOD. It is descriptive and probabilistic — it is not a certification, ranking authority, audit opinion, endorsement, warranty or guarantee.
1.2 The three layers (SCR). The Score is the weighted aggregate of three measured layers, from which the name derives:
Whether, and how frequently, the Subject is named or mentioned at all in an engine's answer to the prompt set. Captures raw presence — the share of relevant answers in which the Subject appears.
Whether, when surfaced, the Subject is cited or attributed as a referenced source, and whether the engine represents it accurately (correct identity, facts and category). Captures the quality and source-credibility of the mention, including the off-site sources the engine draws upon.
Whether the Subject is presented as a recommended, preferred or top-ranked option relative to the competitors named in the same answer (e.g. order/position, explicit recommendation language). Captures competitive preference within the answer.
1.3 Inputs & computation. The Score is computed by submitting a fixed, written set of buyer-intent prompts to a panel of third-party AI engines (which may include ChatGPT, Perplexity, Gemini and Google AI Overviews, among others, and which may change over time); sampling each prompt across multiple runs to account for output variability; scoring each answer across the three layers above under our internal rubric and weighting; and normalising the result to a 0–100 composite. Per-layer and per-engine sub-scores may also be reported.
1.4 Scope — the SCR™ Property. Each Score is computed for a specific (i) Subject (one brand), (ii) category/vertical, (iii) market/geography, (iv) language, and (v) prompt set, at a specific point in time. This combination — one brand, on one domain, in one vertical, one language and one market — is a single “SCR™ Property”: the unit that is measured, priced, and (for a Sprint) held exclusive under §2A.3. Changing any of these parameters yields a different Score and a different SCR™ Property. Each purchased Snapshot, Audit, Sprint or quoted price covers one SCR™ Property unless the order expressly states otherwise; additional Properties are scoped and priced separately (Custom Program). Scores computed under different scopes are not comparable.
1.5 Nature & limitations (important).
1.6 Use of the Score. The free Snapshot is an informational, directional read provided "as-is". A Score delivered within the SCR™ Audit or a Sprint applies the same methodology to an agreed, written prompt set and scope, which serves as the reference baseline for the work under §2A and §5.
1.7 What we research and improve (the signal stack). The Score is a multi-level assessment. The three layers in §1.2 are the outcome we measure (SCR). To move that outcome, we research — and, by legitimate earned-media means only, improve — an underlying stack of signal layers. We optimise these layers; we do not manipulate, instruct, or interfere with the AI engines themselves, nor fabricate content or reviews.
We diagnose every layer and improve those reachable by legitimate, earned means. No single layer guarantees a specific engine output (see §1.5 and §6).
What we deliver depends on which service you purchase. Each service is defined below; nothing outside these lists is included unless separately agreed in writing.
2A.1 — AI Visibility Audit (the "SCR™ Audit") · one-time · from €1,900. A one-time diagnostic deliverable, comprising:
The Audit is a deliverable, not an ongoing service: it does not include earned-media execution, re-measurement, or any outcome commitment, and completes on delivery.
2A.2 — 90-Day Visibility Sprint · three months · from €1,290/month. A three-month engagement under which we perform earned-media and optimisation work to move your Score. The Audit is included in month one. We engage one brand per category (exclusive — see §2A.3). The monthly scope comprises earned-media placements by legitimate means only, narrative and entity work, and a monthly re-measurement of your Score with a transparent report. We do not fabricate content or reviews, nor instruct or manipulate the AI engines (see §1.7).
2A.3 — Category exclusivity. For any active Sprint we engage one brand per category, market and language: while your category is claimed we will not run a competing brand on it. This exclusivity attaches to an active Sprint only, not to a one-time Audit.
2A.4 — AI Visibility Snapshot. The free Snapshot is an informational, directional read provided "as-is", with no commitment and no guarantee (§1.6). It is not the full SCR™ Score, is not a purchased service, and carries none of the scope above.
Payments are processed by Stripe. Prices are net, exclusive of VAT, and "from" prices are starting prices that depend on the agreed scope. Prices are quoted in EUR, or in your local currency where applicable (for example USD for the United States, GBP for the United Kingdom). EU business customers with a valid VAT ID are charged under the reverse-charge mechanism (Art. 196 EU VAT Directive 2006/112/EC); customers outside the EU are billed outside the scope of EU VAT. Within a Sprint, the Audit is included in month one.
The 90-Day Visibility Sprint runs for a fixed three-month term. Any continuation after it ends is agreed in writing. Fees already billed for an elapsed or current month are non-refundable. There is no annual lock-in and no termination fee. A standalone Audit is a one-time deliverable and is not a subscription.
We guarantee that we will perform the full agreed method — every step — and measure your Score transparently, month by month, against a fixed, written prompt set and scope, provided you supply the access, approvals and information reasonably required. We do not guarantee any specific Score value, ranking, wording or citation by any engine (see §6): those outputs are produced by third-party AI systems outside our control. What we owe is the diligent, complete performance of the work, honestly measured.
AI engines are third-party systems whose answers are non-deterministic and outside our control. We do not guarantee any specific wording, ranking or citation by any specific engine on any specific query. The Score is our own measurement methodology, as set out in §1.
On full payment, you own the content we deliver for your brand. Our methodology, tooling, rubric and the SCR™ / SCR-ed™ framework (including the Score and its layers) remain our exclusive property.
To the extent permitted by law, our total liability is limited to the fees you paid us in the three months preceding the claim. We are not liable for indirect or consequential loss, nor for decisions taken in reliance on the Score, which is provided as an estimate only.
Some pages cite statistics, studies and figures produced by independent third parties (for example, Seer Interactive and Muck Rack) and link to external websites. Such figures are reproduced for general information and market-context purposes only, are attributed to their source and, where available, linked so that you can verify them independently. They are the work and property of their respective authors; we did not produce them and give no warranty as to their accuracy, completeness, methodology or currency, and they do not constitute advice of any kind.
External links are provided for convenience and reference only. We do not control, monitor, endorse or accept responsibility for the content, accuracy, availability or practices of any third-party website, and a link implies no affiliation, sponsorship or endorsement in either direction; access to any linked site is at your own risk and is governed by that site's own terms. Company, product and organisation names, logos and trademarks referenced on the site (including third-party AI engines and cited sources) belong to their respective owners; any mention is nominative and implies no affiliation or endorsement.
These terms are governed by the law of the Republic of Bulgaria. Contact: hello@evadava.com.
SCR™ / SCR-ed™ is a brand of EVA DAVA EOOD — a single-member limited company registered in Bulgaria. UIC 207945177 · VAT BG207945177 · Burgas 8000, Bulgaria · Managing director: Alexander Kuguk · © 2026 EVA DAVA EOOD.